Brand Equity : For Successful Email Marketing..

by Puja
Successful Email Marketing - Brand Equity
How much brand impact does your e-mail creates? Regardless of the purpose of your email message, one thing is for sure: your email message is going to have an impact on, and be impacted by, the strength of your company’s brand. If this impact is good, your email program will enhance credibility and create a sense of trust with your consumer, which are major components of brand equity. This moves them one step closer to engaging with your organization. If this impact is bad, you could very well have single-handedly ruined the chances your reader will ever do business with your company

To Determine the Existing Brand Equity:

To determine the existing brand equity is an important element for the successful email marketing. One cost effective way of determining brand equity is heatmapping. In this process some readers are exposed to an inbox containing multiple messages to study how long they spend, looking at your contents, this shows how much they are are interested in your brand. The results are aggregated, and a heatmap is created, clearly showing areas of influences. If your company name has strong brand equity, then regardless of the types of messages in an inbox, the name of your company consistently gets attention. Well known company names generate strong brand equity in their target sector.




14 comments
14 Responses
  1. Email Marketing Services Says:
    November 25, 2009 at 9:29 PM

    Nice information provide by you about email marketing.
    You are doing very well job! Keep it up.


  2. dancilhoney Says:
    July 4, 2010 at 10:47 PM

    I am looking for newsletter templates, searched a lot but did not find any good sources. e-mail marketing


  3. Anonymous Says:
    July 24, 2012 at 4:46 AM

    Although email marketing play the vital role in any business. So, email marketing software also much important for email marketing company


  4. Email list for sale Says:
    August 11, 2012 at 10:46 AM

    I never tought that I could determine my brand impact.


  5. Unknown Says:
    August 12, 2013 at 4:04 AM

    Email marketing is easy method for business marketing. Email marketing is a great way to reach your customers. email marketing can help lot in business growth and points you made about email marketing is very interesting.
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