by Puja
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communication for promoting and introducing a product to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.
E-mail marketing is one of the branches of internet marketing which can take your site and business to an another level by providing huge targeted and potential customers.
The Five Types of Email:
Following are effectively five key types of email messages that can be created, for your message, using thousands of creative, i.e. images and marketing copy.
· Awareness
· Consideration
· Conversion
· Product Usage
· Retention and Loyalty
[Read More]
by Puja
Email Marketing Software: Email marketing software is a computer application that is capable of sending bulk emails to the targeted audiences. It consists of a database which stores the history of messages, contact information and campaign statistics. The features provided by the interface are contact importing, reporting, contact entry and message sending. You can speed up the process of direct marketing by sending personalized messages to a potential customer. A scheduler that is included in most of the email marketing software sends emails automatically. This software can be used in business to make communication more professional.
Most of the email marketing software contains templates to send attractive emails. It also has tracking functions to know how many mails are opened by people, how many are visited the hyperlinks in the marketing message, how many people purchased the products as a result of email and how many mails are bounced-back. It is found that HTML emails increase sales and because of this most of the email marketers want to have HTML format. Many of these softwares are coming with HTML format which is easy for any user and quick to compose.
Taking Advantage of E-Mail Marketing Software & Email Marketing Services:
The days when you could send a single e-mail and blind-copy hundreds of other people – by adding e-mail addresses to the BBC field in an e-mail are gone. Spam, filters, firewalls, junk folders and consumers distrust are all reasons to turn to professionals for help with your e-mail strategy
[Read More]
by Puja
How much brand impact does your e-mail creates? Regardless of the purpose of your email message, one thing is for sure: your email message is going to have an impact on, and be impacted by, the strength of your company’s brand. If this impact is good, your email program will enhance credibility and create a sense of trust with your consumer, which are major components of brand equity. This moves them one step closer to engaging with your organization. If this impact is bad, you could very well have single-handedly ruined the chances your reader will ever do business with your company
To Determine the Existing Brand Equity:
To determine the existing brand equity is an important element for the successful email marketing. One cost effective way of determining brand equity is heatmapping. In this process some readers are exposed to an inbox containing multiple messages to study how long they spend, looking at your contents, this shows how much they are are interested in your brand. The results are aggregated, and a heatmap is created, clearly showing areas of influences. If your company name has strong brand equity, then regardless of the types of messages in an inbox, the name of your company consistently gets attention. Well known company names generate strong brand equity in their target sector.
